Coverart for item
The Resource Sway : the irresistible pull of irrational behavior, Ori Brafman and Rom Brafman

Sway : the irresistible pull of irrational behavior, Ori Brafman and Rom Brafman

Label
Sway : the irresistible pull of irrational behavior
Title
Sway
Title remainder
the irresistible pull of irrational behavior
Statement of responsibility
Ori Brafman and Rom Brafman
Creator
Contributor
Subject
Language
eng
Summary
A journey into the hidden psychological influences that derail our decision-making. Why is it so difficult to end a doomed relationship? Why do we listen to advice just because it came from someone "important"? Why are we more likely to fall in love when there's danger involved? Here, organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer these questions and more. Drawing on research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals forces that influence every aspect of our personal and business lives, including loss aversion, the diagnosis bias, and the "chameleon effect." The Brafmans not only uncover rational explanations for a wide variety of irrational behaviors, but also point readers toward ways to avoid succumbing to their pull.--From publisher description
Cataloging source
DLC
Dewey number
155.9/2
Index
index present
LC call number
  • BF441
  • BF441
LC item number
  • .B725 2008
  • .B725 2008
Literary form
non fiction
Nature of contents
bibliography
Label
Sway : the irresistible pull of irrational behavior, Ori Brafman and Rom Brafman
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (p. 187-199) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Anatomy of an accident -- The swamp of commitment -- The hobbit and the missing link -- Michael Jordan and the first-date interview -- The bipolar epidemic and the chameleon effect -- In France, the sun revolves around the earth -- Compensation and cocaine -- Dissenting justice
Control code
zmeld2 b4411393
Dimensions
21 cm.
Edition
First paperback edition.
Extent
xiii, 206 pages
Isbn
9780385530606
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(Sirsi) a1928445
Label
Sway : the irresistible pull of irrational behavior, Ori Brafman and Rom Brafman
Publication
Copyright
Bibliography note
Includes bibliographical references (p. 187-199) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Anatomy of an accident -- The swamp of commitment -- The hobbit and the missing link -- Michael Jordan and the first-date interview -- The bipolar epidemic and the chameleon effect -- In France, the sun revolves around the earth -- Compensation and cocaine -- Dissenting justice
Control code
zmeld2 b4411393
Dimensions
21 cm.
Edition
First paperback edition.
Extent
xiii, 206 pages
Isbn
9780385530606
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(Sirsi) a1928445

Library Locations

    • Lyon Township Public LibraryBorrow it
      Lyon Township Public Library, South Lyon, MI, 48178, US
      44.4618208 -84.7807963

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